The Ultimate Website Closing Script™
The exact script to use to perfectly end every website presentation.
Every website presentation ends one of two ways: you process the setup fee while you're still on the call, or the site comes offline after you hang up. Never "let me know." Here's exactly what to say at each step.
1. Ask for their reaction
Once you've walked them through the demo site, use one of these:
- "Now that you've seen all the work I've put into this site, I'd love to hear your thoughts."
- "Now that you've seen my ideas for where to take your online presence, I'm curious what you think."
- "After seeing this presentation and our ideas for your new site, what's your gut reaction?"
Then go over pricing, including the monthly fee, before you ask for the setup fee.
2. Ask for the setup fee
"So from here, the next step is for us to process the setup fee of $799 on the credit card of your choice. Do you have a Visa, Mastercard, or Amex you'd like to use?"
We recommend a $799 setup fee. Use your own price if it's different.
If they're not comfortable reading their card over the phone, send a secure payment link while you're still on the call. Confirm it's received before you hang up.
3. When they stall
Whether they say "I need to talk to my partner," "Can you leave it up a few days?" or "I need to think about it," the steps are the same. Keep coming back to the setup fee. Agree with them first.
If they want to show someone else or feel it's moving fast, acknowledge that before anything else. Reframe: "I know it's probably a little surprising to see that everything is complete and there isn't a lot left to do to get this site ready to launch." Ask again for the setup fee.
If they still won't move forward, say: "I know it's obvious a lot of time and energy went into this design concept. So to protect my work, unless we can move forward with the setup fee, I'm going to have to take the site offline. But don't worry. If you decide you're ready, I'll put it right back online and we'll pick up right where we left off today."
If they need to show someone else: don't leave the site up. Record a quick video scrolling through the site, like a replay of your presentation, and send that instead of a link. They get to share the whole pitch, not just a webpage.
The one exception: if they're clearly ready but don't have their card on hand, give them until the end of business that day to submit it. Only do this if you're confident they're being straight with you.
4. The takedown message
Send this right after the call, then take the site offline:
"It was a pleasure speaking with you today. I sincerely hope we get the chance to work together on the site I created for you. Whenever you're ready, I'm happy to put it back online so we can process the setup fee and finish your site."
5. Follow up, briefly
Most people who come back do it within a day or two, so keep follow-up short and light.
When
Next morning
What to send
"Hi [Name], just checking in after yesterday. If you have any questions about the site, I'm happy to help. I can have it back online the moment you're ready."
When
Day 3
What to send
"Hi [Name], I'll close out my notes on your project this week. If you'd like to move forward, just reply here and we'll pick up right where we left off."
When
30 days later
What to send
"Hi [Name], I still have the site I designed for you saved. If the timing's better now, I'd love to get it launched."
After that, stop. Your time is better spent on the next presentation.
